IDEA & CONCEPT
Bye bye your tail
拜 拜 你 條 尾
(baai1) (baai3) (nei5) (tiu4) (mei5)
1. you can only see their tail when the pets are running away from you
2. a jocular way of saying "goodbye"
After analyzing the brand, I developed a logo for ‘express’, and combined it with the Ruff & Fetch logo.
The logo is applied to the shop sign, window sticker, lightbox, banner sticker, etc.
To create a casual and accessible vibe for the pet shop, but also demands attention and recognition.
I chose both lowercase and uppercase letters for the express logo.
The letter ‘e’ & ‘s’ symbolizes the tail, emphasizing the fluffy tail of the pet.
The letter ‘X’ ‘P’ ‘R’ also represents the image of the pets, the bottom of the font changed to paws.
Each letter of identity interacts with the brand approach, which ensures the brand name is clear,
easily readable, approachable, and friendly.
THANK YOU FOR YOUR WATCHING !
EXPRESS | LOGO DESIGN
Designer | Tsoi Kai Kai
Year | 2023
